Since opening up my fantasy novel, Tributaries, to pre-orders, I’ve noticed something that both surprises me and disheartens me at the same time. When I made the decision to write for the LGBT community and its allies, I realized that I would have to face the challenge of connecting with a very niche and (at times) remote audience. In the super-abundant world we live in now, where getting your voice heard is hard enough in a cishet market, I’ve learned that LGBT fiction just plain has it rough. Marketers still have no idea what to do with these kinds of stories. Do you lump them all together under romance? But then what about those stories that are more fantasy/adventure/thriller/sci-fi/etc? Do you list those under the specific genres without mentioning the LGBT aspects? Ah, but the reviewers! What if they complain on their blogs and customer reviews that they felt tricked when the protagonist fell in love with someone of the same sex? Well what about just attaching ‘romance’ to the primary genre, and hoping for the best?
It’s all just one hot mess.
It isn’t unusual for brick-and-mortar stores to lack any self-identifying LGBT work, either. A sad fact, as I’ve read a number of LGBT books that are every bit as good as some of the nonsense that gets on the best seller lists.
But this isn’t the disheartening surprise I alluded to earlier. I’ve known the reality of scarce LGBT outlets for years. No, what surprised me was specifically the lack of support and structure for lesbian fiction. Over the last few weeks, I’ve tried hunting down LGBT blogs who I hope could connect me with my target audience, only to find myself disappointed when the site clarifies that they are actually only interested in m/m fiction. Uh, say what? Why the heck would you use the full acronym if you’re only interested in a single aspect of it?? You see, the fact is that m/m fiction has a much bigger community of support than f/f. (Don’t even get me started on bi and trans…)
It’s not that I haven’t found lesbian sites dedicated to writing or reviewing lesbian fiction. I have. But half of the sites I found were defunct. Then the remaining active sites were sadly narrow in scope (i.e. erotica only, print books only, fan fiction only, paranormal romance only, books with positive reviews of 2 or more only, etc…) And on social networks? I primarily use Twitter for my social marketing (it’s about all I have energy for–though I dabble in Tumblr) and I can’t seem to find any of the les fic authors anywhere. A quick google search also proved that there doesn’t seem to be an LGBT group of writers out there interested in supporting and signal boosting each other. You’d think the LGBT community of readers would have come up with a hashtag or a retweet group to help promote what is already a neglected corner of the market. Something like #LGBTrds or #LGBTbks. Something! Anything! Erotica, paranormal romance, dark fantasy, and horror fiction are doing it, why the hell can’t we? I even tried searching blog hops (which are basically author events on blogs featuring interviews, free books, cover reveals, etc.) and the last LGBT blog hops were last summer! That was over a year ago now! The one LGBT fiction blog hop that I could find that was held this year was actually ended prematurely and shut down for good. Yeah. It apparently went down for lack of participation. Not encouraging.
Simply put, no one gives a fuck about me. I don’t have the status or the connections to set something like this in motion. I suppose I could try to contact someone who DOES have these things to help me, but let’s just all refer back to my first point regarding the lack of fucks people give me, then infer what the result would be.
Okay. I had my little tantrum. I can’t have been the first LGBT writer to have thought along these lines, and I bet those who came before just learned to deal with it. You find a way to make it work, or you don’t. I’ve been promoting my work on a number of Indie Author hashtag communities, and it’s not like I’m not getting some help. The people on #IAN1, #IARTG, #IndieBooksBeSeen, #IndieAuthor, and #ASMSG are wonderful folks! But the point isn’t just to blast your work out to a random audience. It’s to target your efforts so that the people most likely to want to read your work hear about it at all. That’s really the major issue. LGBT fiction feels like a grain of sand lost in an indifferent ocean when marketing to a general audience. You can’t use #LGBT on Twitter either, because dear god, that stream moves waaaay too fast and is inundated with LGBT political and entertainment news.
As LGBT authors, our little slice of the literary world is tough and challenging in a market that already has plenty of obstacles to overcome. But it could be so much better if we could pool our readers together and support one another, especially since most LGBT authors are signed with small press or are self-publishers. It isn’t as if anyone is looking out for us little guys.
If, after reading this post, you feel that I am in error, then please enlighten me! I want to be proven wrong, even a tiny bit. But if you’re in agreement, why not share your thoughts on why the LGBT author community is so disconnected. Do you agree that lesbian fiction is not as well off as gay fiction? Just to be clear, a lack of readers is not the issue. That’s more a marketing challenge, anyway. But why do LGBT authors seem so disinterested in connecting with each other?
Oh, and if you ARE a LGBT author, please please please connect with me. I love RTing LGBT fiction on Twitter! I’m @cajeck. Send me a DM and I’ll add you to the LGBT author list I’m trying to form. 🙂